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MacWorld 2007

Posted by Simon Welsh | 9 January 2007 | Comments (2)
Since I'm lazy, I'll just post the log.
If you want to watch the feed when it comes out unspoiled, remove yourself from all forms of comminucation until then.
8:26 am Thanks for joining us, and enjoy the show

This page will reload automatically and keep updates current in reverse order throughout the keynote speech, along with live near-real-time photos from the keynote floor. PLEASE DO NOT RELOAD MANUALLY.

Thanks for joining us. The Keynote speech will begin in approximately half an hour from now. The online Apple store has just been taken offline for updates.
8:40 am Approximately 20 minutes to go
8:52 am The keynote is expected to begin in around 10 minutes - thanks for joining us. There will be additional updates to this page as events warrant, so stay tuned.
8:54 am VIP's have been let in, but all others are still in line outside the hall for the keynote
8:59 am Attendees are being let into the hall
8:59 am The keynote will begin after everyone is seated - just a few minutes to go
9:06 am Attendees still taking their seats
9:07 am lots of people - upwards of 2k
9:08 am crowds cheer
9:08 am please turn off all cell phones and other devices
9:09 am Sheryl Crow playing in background
9:10 am "every day is a winding road"
9:10 am people still seating, ushers wearing turquoise shirts
9:12 am James Brown - "I Feel Good" playing now
9:13 am Engadget: Steve Jobs' family is present in the audience
9:14 am Steve on stage
9:14 am heavy applause
9:15 am make some history today
huge transplant
year ago up here announced swtiched to intel
9:15 am thank you welcome
made os x for intel
9:15 am smooth and successful, history making
9:16 am cranking out a new mac with intel every month during the transition
9:16 am Thank you very much to developers
9:16 am rapidly moving apps to run natively on intel procs - thank you very much
9:16 am extremely successful
9:17 am us retail stores - over half of mac sales to people who have never owned a mac before
9:17 am quote from jim allchin - I would buy a mac today
9:17 am showing an ad for vista
ram, hd, graphics.
major surgery
9:18 am im a pc, guy in hospital robe, getting upgrade today.
9:18 am if i die i want you to have my periphgerals
9:18 am we're only talking about the mac today
shuffle
ipod nano
ipod
9:19 am first - ecosystem
9:19 am become the world's most popular VIDEO player
9:19 am incredible lineup of ipods
9:19 am iTunes
over 2 billion songs sold
9:20 am crossed a major milestone
5 million songs aday
2005 614m, 2006 2.0b 2x more
showing graph
9:20 am itunes sales up - don't know why they say they're down
9:20 am 58 songs a second
9:21 am 5th largets music reseller
applause
9:21 am growth, now sell more than amazon
9:21 am next is Target
9:21 am tv shows on itunes
50m tv shows sold
9:21 am 350 shows on itunes now
9:21 am movies
9:22 am talking about Disney partnership
9:22 am 1st 4 months - have sold 1.3m movies
9:22 am new partner - Paramount
9:22 am applause
9:22 am showing titles
9:23 am over 250 movies offered now
9:23 am hope to add more as other studios join in
november data
how did they do
zune
9:23 am strong lineup of musicplayers
9:23 am 2percent market share
9:23 am ipod 62
9:24 am rest had 36
9:24 am no zune data for dec.
9:24 am zune logo up in fire
9:24 am new ads for ipods
9:24 am showing a new ad
9:25 am iLounge: new ipod ad with colored silhouettes on a black background
9:25 am bright people dancing - different
9:25 am another ad - same song, different style
9:26 am iTV
9:26 am Apple tv
9:26 am enjoy media on your tv
9:27 am Way to enjoy your media on your bigscreen TV
9:27 am buy content on itunes
9:27 am wirelessly trasmit content to tv
9:27 am looks the same
9:27 am usb2, ethernet, wi netowrking, HDMI
rca
9:28 am componet
9:28 am 720p HD video
9:28 am 40GB HD
9:28 am 802.11 wifi - all three - b, g + n
9:28 am intel proc in it
9:28 am video, music & photos
9:29 am auto sync content from 1 pc
examine
9:29 am stream up to 5 pc
9:29 am 1 system from itunes set up apple tv just like ipod, playlist and syncing
9:29 am sync 10 most unwatched, sync them up
9:29 am store on HD
9:29 am stream from up to 5
9:30 am Use itunes to sync movies from Mac to iTV - place what movies you want on iTV's local store
9:30 am 5 systems can stream but no storing on HD
9:30 am demo
9:30 am use the apple remote
9:30 am screensave shown, cover art
9:30 am and images
9:30 am showing menu
menu on right, move up and down, covers on left
watch trailers from apple.com. stream from internet
9:31 am movies scrolling on side like album art in itunes, new flip mode
9:32 am showing the good shepard video
9:32 am Streaming video from Apple.com onto expo screen - glass smooth perfect 720p
9:32 am that was a trailer it was streaming
9:32 am showing zoolander movie
9:33 am looking at tv shows now
9:33 am heroes tv show
better than just watching on MBP
9:34 am quality looks good
9:35 am iLounge: Apple TV display has episode summary text on screen, plus episode navigation
9:35 am playing music
9:36 am John Mayer song
9:36 am Green Day
9:36 am looking at photos on Apple TV
9:36 am move photos to itv or stream them
9:37 am demo of connecting to another computer
going to show his movies using streaming
9:38 am showing streaming demo from phil schillers laptop
9:38 am browsing content
9:39 am playing demo of streaming content from Schiller's laptop
9:39 am Steve - "we think this is pretty cool"
9:39 am $299
9:40 am shipping in february - taking orders starting today
9:40 am now on to something else
9:40 am Apple logo on screen (2007)
apple has been very fortunate recently
9:41 am every once in a while a revolutionary product comes along that changes everything
9:41 am to be able to change the world since 1984
today - introducing 3 revolutionary products
2001 first ipod
9:42 am 1984 - first mac
9:42 am first
9:42 am widescreen ipod
9:42 am crowd goes wild
9:42 am 2nd
9:42 am mobile phone
9:42 am revolutionary
internet communicator
9:42 am 3rd
9:43 am crowd goes wild again
9:43 am one device, not 3 separate
9:43 am they are calling it the iPhone
9:43 am shows comedy picture
9:43 am 3g with rotary dial
9:43 am laughs
9:44 am most of htese types called "smartphone" - steve kind of bla blaing it
9:44 am smart, not easy to use
9:44 am really complicated
here it is
9:45 am we want to make a product way smarter than what's been around before
9:45 am years of development
showing treo & blackberry, etc
9:46 am revolutionary interface - interplay of hardware and software
apps want different UI's
control buttons fixed in plastic
9:46 am problem is bottom 40 keyboards there, make a mess
they solved it in computers 20 years ago
9:46 am can't add a button to phones, doesn't work. buttons and controls can't change
9:47 am bitmap screen can show ui, pointing device.
9:47 am how can they take that to mobile device
9:47 am get rid of buttons nad make giant screen
9:47 am stylus control
9:47 am nobody wants a stylus
works like magic
9:47 am use fingers - uses multitouch
9:48 am ignores unintended touches
9:48 am multifinger gestures on it
9:48 am far more accurate
9:48 am PATENTED
9:48 am has made possible a revolutionary product
9:48 am build on top of that - software
iphone runs OS X
breakthrough 5 years ahead of anything
baby software on mobile phones now
9:49 am shows software interface
9:49 am applause
9:49 am it has everything you need
9:50 am core animation, etc
9:50 am desktop class applications
9:50 am on phone and networking
9:50 am talking about Alan Kay from XEROX PARC fame - interface visionary
shipping 100 million ipods this year
9:51 am learning from the iPod
9:51 am syncs with itunes, just like iPod
9:51 am syncs all your media on your iphone
contact email notes
music movies podcast tv photos
9:51 am has a cradle to sync jusy like dock
9:51 am bookmarks, etc
itunes
sync all through ituens
9:52 am calendars
9:52 am Design
9:52 am something for your hand
9:52 am 3.5 inch screen - highest res screen ever shipped
9:52 am one button on front
9:52 am 160 pixels per inch
9:52 am "home button"
9:53 am 11/16" thin
on the back 2mp camera
9:53 am ring'silent corol and vol up and down
9:53 am upper left top
9:53 am top headset jack 3.5mm
9:53 am sim card
9:53 am one switch for slim and wake
9:53 am bottom speaker
9:53 am mic
9:53 am and ipod connector
9:53 am 3 advanced senseors
9:54 am proximity sensor
9:54 am when you bring it to ear, turns off display and sound
saves power
9:54 am Ambient light sensor as well
9:54 am acceleromoter
9:54 am for display/
9:54 am turning it on
9:54 am can tell if held in portrait vs landscape - rotate it
9:55 am startwith ipod.
9:55 am you can touch your music
9:55 am widescreen video
9:55 am find music faster
9:55 am cover flow
9:55 am demo....
9:56 am camera with steve's finger
9:56 am unlock phone, slide your finger across bottom
9:56 am smooth.
9:56 am icons on display
9:56 am touch and they launch
9:56 am how to wcroll through artist
9:57 am touch screen and scroll. smooth display.
9:57 am cingular logo on top
9:57 am clock and batter plus signal
9:57 am showing cover art with just touch of finger.
9:58 am turn to landscape goes to coverflow
9:58 am playing the BEATLES
9:59 am it is very fast, just like on a laptop
9:59 am scrolling
9:59 am applause
9:59 am steve says he can play all day with this
9:59 am showing videos
9:59 am scrolling
9:59 am showing tv show
9:59 am the office
10:00 am widescreen view
10:00 am very good quality
10:00 am move to widescreen is autoatic
10:00 am when done moves back
10:00 am touch controls to play and pause
10:01 am showing pirates of the caribbean 2
10:01 am sundial moves while loading
10:01 am double tap goes from widescreen to full
10:01 am picture moved
10:01 am very cool
pretty cool
10:01 am that... is the ipod
10:02 am built in speaker for iphone/ipod
10:02 am best ipod they ever made
10:02 am clear as can be
10:02 am applause after sum up
10:03 am told some outside apple, showed them and they said "you had me at scrolling"
10:03 am the killer app - making a call
10:03 am had to make calls, most people dial or use recents
10:03 am hard
10:03 am use contact like never before
10:04 am visual voicemail
10:04 am get 6th instead of 1st
10:04 am excellent audio quality
10:04 am GSM+EDGE phone
10:04 am wifi bluetooth
10:04 am quad band
10:05 am showing ringtone
10:05 am hearing
10:05 am like calypso
10:05 am drums
10:05 am showing phone, photos calender and messaging
10:06 am push phone button on bottom (on screen) and the screen changes like coming out of dashboard
10:06 am scroll through contacts
10:06 am to call all you have to do is puch his phone number
10:06 am push*
10:06 am buttons ons screen
10:06 am big icons mute keypad speaker add call
10:07 am push 2 buttons and now a conference call with johny and phil
10:07 am Jonathan Ive & Phil Schiller
10:08 am conference call between the three
10:08 am just touch to add callers
10:08 am crowd is impressed
10:08 am make a list of favorites
10:08 am touch once and call
10:09 am Ives - "not too shabby, is it?"
10:09 am demo of removing favorites
10:09 am you can bring up keyboard if you want to call "last century"
10:10 am visual voicemail
10:10 am see all voicemail and click who you want to hear
10:10 am plays back on speaker
10:11 am play back in any order
10:11 am button for multiple session SMS messaging
10:11 am with keypad to touch message
10:11 am has bubbles
10:12 am error connecting onscreen keyboard
10:12 am error CORRECTING - sorry
10:12 am when typing messages letters come up to face you like old typewriter, cool effect
10:12 am when you send it, sounds like ichat sound
10:13 am photos
10:13 am scroll through photos
10:13 am see all photos, just like iphoto
10:13 am one photo was supposed to be landscape, he turned device and it switched auto
10:14 am iLoung: there are 11 apps on screen
10:14 am use pinch to move photos bigger
10:14 am 2 fingers together like pinch and bring them apart and pic gets bigger
10:14 am using multitouch
10:14 am can make photos wallpaper for phone
10:15 am call management features - overview of phone
10:15 am summing it all up
10:15 am there's a lot to sum up
10:15 am Apple has reinvented the phone
rich html email
10:16 am now internet communicator on phone
10:16 am any imap or pop
10:16 am best web browser on the phone - uses safari
10:16 am google maps
10:16 am widgets
10:17 am EDGE & wifi connection
10:17 am switches automatically
10:17 am demo'ing mail usage - imap & pop
10:17 am yahoo mail - largest in the world
10:18 am announcing with yahoo - free imap email to all iphone customers
10:18 am push imap - same as a blackberry
10:18 am demo - mail, safari, google maps
10:18 am and widgets
10:18 am using yahoo IMAP mail
10:19 am touc mail icon and you're there
10:19 am looks like apple mail
10:19 am same icons for address, attachments, etc.
10:19 am touch username to call sender via phone
10:20 am can look at mail in splitscreen
10:20 am showing photo attachments, scrolling through pics, etc.
10:21 am full screen view or preview mail
10:21 am crowd impressed
10:22 am loading NYTimes.com in safari
10:22 am shows the whole page
10:22 am landscape to portrait switch is automatic
10:22 am pinch screen to increase size of view - using multitouch
10:23 am or can double tap screen to increase size
10:23 am can look at multiple web pages as well
10:24 am going to amazon through bookmarks - dvd section
10:24 am can load multiple pages - to move on page shrinks somewhat and slides off to side of page similar in effect to Expose
10:24 am stillshowing whole page, double tap and it zooms
10:25 am change webpages by using almost a coverflow to get to different page
10:25 am "this is a revolution of the first order"
10:25 am on to widgets
10:25 am look just like regular widgets
10:25 am apple stock currently up $2.43
10:25 am weather
10:26 am top down weather instead of left to right
10:26 am google maps now
10:26 am truly incredible
10:26 am it knows where you are
10:27 am finds moscone west
10:27 am finds a nearby starbucks
10:27 am presses a button and calls starbucks
crowd laughs
10:27 am orders 4000 latte's to go
10:27 am oh sorry - wrong number
10:28 am hangs up
10:28 am finds washington monument
10:28 am after all the tapping, screen is still clear
10:28 am google maps supports staellite images
10:28 am showing washington monument - real picture from satellite
10:29 am pinch zoom on the map to zoom
10:29 am showing eiffel tower
10:29 am now colosseum in Rome
10:29 am phone
10:29 am all these amazing things - a breakthrough
10:30 am incredible technology
10:30 am internet in your pocket
10:31 am google - search built in, maps, thrilled with the results
10:31 am Google CEO Eric Schmidt on stage now
10:31 am if we merged - would it be applegoog?
10:32 am merge without merging
10:32 am wimax is coming
10:32 am talking about collaboration
10:33 am pushed hard to partner with apple
10:34 am congratulations to you for making this a reality - back to steve
10:34 am can't think about the internet without thinking of Yahoo too
10:35 am yahoo search built in, yahoo imap mail - Jerry Yang co-founder of Yahoo
10:35 am incredible devices - would love to partner with apple
10:35 am yahoo go - yahoo one search
10:35 am mail is a killer app on phone
10:36 am yahoo trying to reinvent mail, spam and protection on yahoo mail
10:36 am take great form factors and great ui and take them to semless web experience
10:36 am big believers in iphone
10:37 am begging steve for iphone
10:37 am jerry done talking
10:37 am great having the 2 greatest companies
put them all together and see what you can do
10:37 am internet commicator, ipod, & phone
10:38 am demo scenario
10:38 am listening to music - call comes in, music fades out
10:38 am Phil Schiller calling
10:38 am adds him to address book
10:39 am phil needs a photo - steve goes back to photos
10:39 am looking for hawaii photo - emails it to Phil while still on the phone with him
10:39 am works like iphoto
10:40 am looking up in safari for movie now
10:40 am talking through speakerphone the whole time
10:40 am ends call - music comes back on
10:40 am fades in
10:41 am how does this stack up?
10:41 am compares to other phones - laughter
10:41 am showing blackberries, etc
10:42 am other handhelds look bad
10:42 am comparing features, after today, people won't thing those phones are very smart
look like ipod headphones. but have mic switch
10:43 am accessories for iphone
10:43 am bluetooth acc.
10:43 am bluetooth headset - very small - looks like a pen cap
10:43 am 5 hours of battery life
10:43 am 16 hours just for audio
10:44 am pushing the state of the art in every facet
10:44 am multitouch screen - 1st
10:44 am miniaturization better than ever before
10:44 am precision enclosures, sensors, desktop-class apps, and widescreen interface
over 200 patents in it
10:44 am innovating like crazy
10:45 am advancing the state of the art of every facet
10:45 am what should we price it at?
10:45 am what do they normally cost?
10:45 am $199 for 4 gig nano
that's expensive if you buy and ipod too...
around $299 with 2 year contract
10:45 am smartphones are around $199 - $299 - $399
10:46 am what should we charge?
10:46 am steve is stalling...
10:46 am thought long and hard about it
10:46 am relisting everything again...
10:46 am crowd laughing
10:47 am 4GB model - $499
10:47 am 8GB model - $599
10:47 am available: shipping in June
10:47 am crowd says "awwww"
10:47 am FCC approval takes 2 months
10:47 am Europe by Cal4 this year
10:47 am asia 2008
10:48 am cincular is the partner
10:48 am cingular*
10:48 am exclusive partner in the US
10:48 am innovation on the phone and the network
10:48 am visual voicemail requires better networks
10:48 am introduce CEO of Cingular to the stage
10:49 am purchase at Apple or Cingular stores
10:49 am Stan Sigman
10:49 am Stan - congratulations
10:49 am been working on it for some time
10:49 am entered agreement without ever even seeing the device
10:50 am every time he sees it it is just "wow"
10:50 am exceeded expectations
10:50 am new at&t family - help fulfill vision of all things on one device
10:50 am truly "raising the bar" with this partnership
10:51 am giving a Cingular commercial...
10:51 am fewest dropped calls, etc...
10:51 am best voice and data experience available
10:52 am reading off cards - regular business talk
10:52 am brick and mortar + online retail stores - incredible distribution model
10:52 am working to make sure integration works
only available from Cingular or Apple
10:53 am multi-year exclusive partnership
10:54 am note - iPhone prices include a 2 year contract - FYI
10:54 am cingular commercial is over - back to steve
10:55 am look at Apple's Market Share
10:55 am "how big it is"
10:55 am "clicker is not working"
10:55 am uh oh...
10:56 am backstage scramble...
10:56 am when i was in high school woz and i made a dvice called tv jammer
10:56 am woz would have in pocket
10:56 am people watching star trek
10:57 am he would mess it up and as soon as they would fix it he would switch it back
10:57 am 2006
10:57 am 26m game consoles sold
10:57 am cameras 94m
10:57 am mp3 135m
10:57 am pc's 209m
10:57 am mobile phones 957m sold worldwide
10:57 am 1% is 10 millions phones
10:57 am try to grab 1%
10:58 am The Mac Observer: "it appears that apple will support the phone, not cingular"
10:58 am today we have added to the mac and the ipod not appletv and iphone
10:58 am name change!
10:58 am from this day forward known as Apple, inc.
10:58 am no more Apple Computer, inc.
10:59 am going back over history
10:59 am i skate to where the puck is going to be not where it has been.
10:59 am gretzky
10:59 am thank you very much,.
10:59 am standing O
11:00 am long appplause
11:00 am gives a round of applause to developers from apple in the audience
11:01 am thanks families.
11:01 am haven;t seen in the past few months
11:01 am more applause
11:01 am Special treat today
11:02 am John Mayer is there - agreed to come and perform
11:02 am nominated this year for 5 grammy awards
11:02 am welcome John Mayer
11:02 am live music playing...
11:03 am iLounge: "Not a lot of traditions at Apple, but one is that John Mayer has helped at almost every Macworld."
11:03 am song is "Gravity"
11:04 am The Mac Observer: Steve choked up while thanking the families of his employees (for all the time they spent on the new products)
Song is now over
11:06 am Mayer still on stage playing - just him
11:06 am applause
11:06 am Mayer still on stage, thanking steve for making life more fun
11:07 am Beginning another song
11:07 am "waiting for the world to change"
11:09 am Song is now over
11:09 am applause
11:09 am Steve and John hug
11:10 am Steve back on stage
11:10 am Show is over - James Brown's "I feel good" comes back on
11:10 am thanks for joining us - the keynote is now over
Stick with MacRumors in the future for upcoming keynote speeches as we contintue to improve our live coverage.

11:12 am Special thanks to our correspondents on the keynote floor providing us with unprecedented live coverage via: text, audio, and photos.

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Comments

  • I'm not even reading that, too much condensed boring :p

    Posted by Caitlin, 13/08/2012 10:29pm (9 months ago)

  • It's a friggin nano. It's not even close to being good. And the TV thing seems to be an interface between your computer and your TV...

    Posted by yomcat, 10/01/2007 9:08am (6 years ago)

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