MacWorld 2008

Posted by Simon Welsh | 16 January 2008 | Comments (1)

Here's a log

**** BEGIN LOGGING AT Wed Jan 16 06:04:52 2008

Jan 16 06:04:52 --> You are now talking on #macrumors

Jan 16 06:04:52 --- Topic for #macrumors is MacRumors.com MWSF 2008 Keynote Coverage. You will not be able to speak, nor see other users in this channel. See http://macrumorslive.com/help/ for more information.

Jan 16 06:04:52 --- Topic for #macrumors set by Knox at Wed Jan 16 03:31:33 2008

Jan 16 06:10:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200416963.jpg

Jan 16 06:11:10 <MacRumors> Current music: Feist 1234

Jan 16 06:12:01 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417001.jpg

Jan 16 06:13:16 <MacRumors> Lights are dimming. No Steve quite yet

Jan 16 06:14:21 <MacRumors> New Get a Mac commercial: Happy New Year. PC has had a bad year, but looking forward to this year.

Jan 16 06:14:36 <MacRumors> Steve is taking the stage. Big applause

Jan 16 06:14:52 <MacRumors> Welcome to Macworld 2008. There is clearly something in the air today

Jan 16 06:15:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417259.jpg

Jan 16 06:15:29 <MacRumors> Looking back to 2007. 2007 was an extraordinary year for Apple. New iMac. New iPods. iPhone. Leopard, and other software.

Jan 16 06:15:42 <MacRumors> Thank you to our customers for making it all happen.

Jan 16 06:15:49 <MacRumors> 4 things to talk to us about today

Jan 16 06:16:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417300.jpg

Jan 16 06:16:12 <MacRumors> 1st thing: Leopard. 5 million copies delivered in first 3 months. This is the most successful release of Mac OS 10 ever

Jan 16 06:16:34 <MacRumors> 20% of Mac OS X install base has upgraded to Leopard

Jan 16 06:16:41 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417328.jpg

Jan 16 06:17:13 <MacRumors> Running down some praises of Leopard from Mossberg, Pogue, USA Today, etc.

Jan 16 06:17:51 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417329.jpg

Jan 16 06:18:07 <MacRumors> Leopard has also seen some great support from developers. Office 2008 is now shipping. The last intel native app to ship.

Jan 16 06:18:32 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417401.jpg

Jan 16 06:19:04 <MacRumors> Leopard feature: Time Machine. For notebooks, it doesn't work so well because you have to constantly plug/unplug a hard drive. New product: Time Capsul

Jan 16 06:19:35 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417403.jpg

Jan 16 06:19:39 <MacRumors> Full Airport Extreme base station with "server grade" hard drive internal.

Jan 16 06:20:08 <MacRumors> 2 versions: 500 GB version - $299, 1 TB $499

Jan 16 06:20:30 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417540.jpg

Jan 16 06:20:39 <MacRumors> Now showing recent Mac/PC ad for Time Machine

Jan 16 06:21:25 <MacRumors> 2nd thing: iPhone

Jan 16 06:21:44 <MacRumors> 200th day since iPhone went on sale. 4 million sales

Jan 16 06:22:01 <MacRumors> 20,000 iPhones per day average

Jan 16 06:22:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417574.jpg

Jan 16 06:23:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417723.jpg

Jan 16 06:23:26 <MacRumors> First quarter shipping, iPhone has got 19.5% of U.S. SmartPhone market (2nd behind RIM)

Jan 16 06:23:56 <MacRumors> people are excited about the SDK that we will release in February

Jan 16 06:24:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417807.jpg

Jan 16 06:24:34 <MacRumors> We want to give folks something for today. New software.

Jan 16 06:26:04 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417865.jpg

Jan 16 06:26:09 <MacRumors> Maps with location, Webclips, Customize home screen, SMS multiple people

Jan 16 06:26:20 <MacRumors> Lyrics

Jan 16 06:26:28 <MacRumors> Demoing now

Jan 16 06:27:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200417963.jpg

Jan 16 06:27:28 <MacRumors> Note: the features appear largely consistent with what was previously leaked

Jan 16 06:28:05 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418021.jpg

Jan 16 06:29:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418046.jpg

Jan 16 06:29:32 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418084.jpg

Jan 16 06:30:01 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418141.jpg

Jan 16 06:31:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418170.jpg

Jan 16 06:31:31 <MacRumors> Webclips (website bookmarks on your home screen) will remember where you zoomed/panned to. You can create up to 9 of them.

Jan 16 06:32:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418224.jpg

Jan 16 06:33:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418321.jpg

Jan 16 06:33:36 <MacRumors> iPhone has added chapter options and language capability in iPod mode

Jan 16 06:34:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418382.jpg

Jan 16 06:34:10 <MacRumors> Demo is done. The software update will be available today as a free update to all existing iPhone users

Jan 16 06:34:19 <MacRumors> For iPod Touch: 5 new apps

Jan 16 06:34:42 <MacRumors> Mail, Stocks, Notes, and Weather

Jan 16 06:35:02 <MacRumors> Maps

Jan 16 06:35:03 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418440.jpg

Jan 16 06:35:20 <MacRumors> $20 upgrade for existing users

Jan 16 06:35:36 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418441.jpg

Jan 16 06:35:54 <MacRumors> 3rd thing: iTunes

Jan 16 06:36:11 <MacRumors> 4 billion songs sold as of last week

Jan 16 06:36:28 <MacRumors> 20 million songs sold in one day on Christmas day. New one-day record

Jan 16 06:36:43 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418468.jpg

Jan 16 06:36:54 <MacRumors> 125 million TV shows sold. 7 million movies. Both are way above competitors, but did not meet expectations

Jan 16 06:37:07 <MacRumors> iTunes Movie Rentals

Jan 16 06:38:01 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418501.jpg

Jan 16 06:38:16 <MacRumors> Touchstone, Miramax, MGM, Lionsgate, Newline, FOx, WB, Disney, Paramount, Universal, Sony all on board

Jan 16 06:38:32 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418535.jpg

Jan 16 06:38:36 <MacRumors> Every major studio is on board

Jan 16 06:39:23 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418602.jpg

Jan 16 06:39:57 <MacRumors> Over 1000 movies (available 30 days after DVD release)

Jan 16 06:40:21 <MacRumors> Watch anywhere (Macs, PCs, all current iPods and iPhone

Jan 16 06:40:35 <MacRumors> Watch instantly (30 seconds with modern broadband)

Jan 16 06:40:55 <MacRumors> Rules: 30 days to start watching. 24 hours to finish

Jan 16 06:41:14 <MacRumors> Library titles: $2.99, New Releases: $3.99

Jan 16 06:42:46 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418920.jpg

Jan 16 06:42:49 <MacRumors> iTunes Movie Rentals launches today in the U.S. International will launch later this year. Software updates for iPods and iTunes will be forthcoming

Jan 16 06:43:47 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418921.jpg

Jan 16 06:44:08 <MacRumors> What about the flat screen TV? "we have all tried to get movies on a flat screen TV, and we all missed."

Jan 16 06:44:33 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418922.jpg

Jan 16 06:44:38 <MacRumors> Apple TV Take 2. No computer required. Rent movies on Apple TV. DVD quality AND HD + Dolby 5.1

Jan 16 06:44:51 <MacRumors> Podcasts = audio and video

Jan 16 06:45:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200418927.jpg

Jan 16 06:45:08 <MacRumors> Photos from Flickr & .Mac

Jan 16 06:46:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419041.jpg

Jan 16 06:46:14 <MacRumors> Synching with iTunes.

Jan 16 06:46:32 <MacRumors> HD rentals are $4.99. 100 titles today

Jan 16 06:46:46 <MacRumors> Demo

Jan 16 06:47:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419072.jpg

Jan 16 06:47:32 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419161.jpg

Jan 16 06:48:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419222.jpg

Jan 16 06:48:59 <MacRumors> Can preview movies from the interface, and see what other users who have rented that movie have rented

Jan 16 06:49:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419250.jpg

Jan 16 06:49:31 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419281.jpg

Jan 16 06:50:01 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419282.jpg

Jan 16 06:51:24 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419340.jpg

Jan 16 06:51:43 <MacRumors> Steve demoed starting a movie just after having rented it. Note he has an extremely fast connection. The movie was downloading at 1% per second.

Jan 16 06:52:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419369.jpg

Jan 16 06:53:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419521.jpg

Jan 16 06:53:34 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419544.jpg

Jan 16 06:54:27 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419581.jpg

Jan 16 06:55:03 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419582.jpg

Jan 16 06:56:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419583.jpg

Jan 16 06:57:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419666.jpg

Jan 16 06:57:32 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419667.jpg

Jan 16 06:57:43 <MacRumors> Photo screensavers can be retrieved from .Mac web galleries

Jan 16 06:58:34 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419784.jpg

Jan 16 06:59:25 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419881.jpg

Jan 16 06:59:27 <MacRumors> Music can be bought from within Apple TV

Jan 16 07:00:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200419912.jpg

Jan 16 07:00:04 <MacRumors> Demo over, reviewing features.

Jan 16 07:00:33 <MacRumors> The new Apple TV is a free software update.

Jan 16 07:01:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420000.jpg

Jan 16 07:01:13 <MacRumors> Apple TV price drop. Entry price drops from $299 to $229

Jan 16 07:01:41 <MacRumors> New software will be out in 2 weeks

Jan 16 07:03:00 <MacRumors> 20th Century Fox was the first studio to sign up for movie rentals. Jim Gianopulos, Chairman and CEO of Fox is taking the stage

Jan 16 07:03:54 <MacRumors> Gianopulos: Fox wanted to make great movies, and get it into as many people's hands as possible. Consumers wanted the same thing

Jan 16 07:04:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420180.jpg

Jan 16 07:04:32 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420211.jpg

Jan 16 07:05:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420241.jpg

Jan 16 07:05:42 <MacRumors> Gianopulos: Video rentals aren't a new thing, but Apple is doing it in an intuitive, insightful, etc way. This will be a transformative version of the rental model.

Jan 16 07:06:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420301.jpg

Jan 16 07:07:37 <MacRumors> Gianopulos: Of course, DVDs will still be with us for a while. Digital Copies will be on disks going forward. The first iteration is the Family Guy: Blue Harvest DVD, which contains an iTunes

Jan 16 07:07:37 <MacRumors> compatible digital copy

Jan 16 07:07:47 <MacRumors> Steve has re-taken the stage

Jan 16 07:08:07 <MacRumors> 4th thing: There's something in the air

Jan 16 07:08:40 <MacRumors> As you know, Apple makes the best notebooks in the industry. Today, we are introducing a third kind of notebook. It's called the MacBook Air

Jan 16 07:08:53 <MacRumors> "The World's Thinnest Notebook"

Jan 16 07:09:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420480.jpg

Jan 16 07:09:31 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420502.jpg

Jan 16 07:10:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420542.jpg

Jan 16 07:10:06 <MacRumors> Most people think of Sony TZ series when they think of thin notebooks. Competition specs: 3 lbs, .8-1.2 inches, 11 or 12" display, miniature keyboard, and slower processor.

Jan 16 07:10:32 <MacRumors> We thought 3 lbs is a good target weight, but there was too much compromise with the other features

Jan 16 07:10:41 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420569.jpg

Jan 16 07:11:34 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420601.jpg

Jan 16 07:12:12 <MacRumors> MacBook Air is 0.16" to 0.76". The thickest part of the MacBook Air is thinner than the thinnest part of the Sony. It fits inside a envelope

Jan 16 07:12:38 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420602.jpg

Jan 16 07:12:57 <MacRumors> Magnetic latch, 13.3" widescreen display

Jan 16 07:13:55 <MacRumors> display is LED backlit. iSight is built-in. MacBook-like keyboard, but with an ambient light sensor

Jan 16 07:14:01 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420603.jpg

Jan 16 07:14:03 <MacRumors> Multi-touch trackpad

Jan 16 07:14:59 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420694.jpg

Jan 16 07:15:12 <MacRumors> Move a window by double-tap and move. Rotate a photo by pivoting your index finger around your thumb. Of course, pinch-zoom.

Jan 16 07:15:37 <MacRumors> How did we fit a Mac in here?

Jan 16 07:15:54 <MacRumors> 1.8" Hard Drive

Jan 16 07:16:03 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420696.jpg

Jan 16 07:16:21 <MacRumors> 80 GB hard disk standard, 64 GB SSD as an option. "they're pricy, but they're fast"

Jan 16 07:17:01 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420757.jpg

Jan 16 07:17:12 <MacRumors> 1.6 GHz Standard, 1.8 GHz Option -- Intel Core 2 Duo

Jan 16 07:18:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420782.jpg

Jan 16 07:18:17 <MacRumors> Apple asked Intel to shrink the Core 2 Duo. Intel shrunk the processor by 60%. Paul Otellini, CEO of Intel is taking the stage

Jan 16 07:19:03 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420839.jpg

Jan 16 07:19:23 <MacRumors> Otellini: The processor is as thick as a nickle and as wide as a dime.

Jan 16 07:19:40 <MacRumors> Steve retaking stage

Jan 16 07:20:03 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420840.jpg

Jan 16 07:20:25 <MacRumors> Other features: 45 Watt MagSafe, 1 USB 2.0 port, Micro-DVI, Audio Out

Jan 16 07:21:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420846.jpg

Jan 16 07:21:25 <MacRumors> 802.11n + Bluetooth 2.1/EDR

Jan 16 07:22:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420900.jpg

Jan 16 07:23:03 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420961.jpg

Jan 16 07:23:14 <MacRumors> No optical drive, but a Superdrive accessory is available for $99. Also, software comes with the MacBook Air that allows you to "borrow" a Mac or PCs optical drive.

Jan 16 07:23:30 <MacRumors> 5 hours of Battery Life

Jan 16 07:23:55 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200420974.jpg

Jan 16 07:24:43 <MacRumors> 2 GB Memory standard

Jan 16 07:24:44 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200421024.jpg

Jan 16 07:24:56 <MacRumors> $1799

Jan 16 07:25:19 <MacRumors> Pre-orders today, shipping in two weeks

Jan 16 07:25:33 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200421082.jpg

Jan 16 07:26:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200421143.jpg

Jan 16 07:26:03 <MacRumors> New Ad for MacBook Air. Plays off of the ability to fit in an envelope.

Jan 16 07:27:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200421201.jpg

Jan 16 07:28:03 <MacRumors> Environmental highlights: fully aluminum case (good for recycling), first fully mercury and lead free display, circuit boards are BFR free, retail packaging are 56% less volume than MacBook.

Jan 16 07:28:03 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200421325.jpg

Jan 16 07:29:52 <MacRumors> In just the first 2 weeks of 2008, we have updated the Mac Pro, introduced Time Capsule, software updates for iPhone and iPod Touch, Movie Rentals for iTunes, Apple TV software updates, and MacBook

Jan 16 07:29:52 <MacRumors> Air

Jan 16 07:30:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200421741.jpg

Jan 16 07:30:38 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200421775.jpg

Jan 16 07:31:06 <MacRumors> Randy Newman, Academy Award Winner to perform

Jan 16 07:31:27 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200421776.jpg

Jan 16 07:32:01 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200421800.jpg

Jan 16 07:33:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200421838.jpg

Jan 16 07:34:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200421921.jpg

Jan 16 07:35:02 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200421947.jpg

Jan 16 07:38:22 <MacRumors> A new photo has been posted, http://s3.media.macrumorslive.com/p/f1200422221.jpg

Jan 16 07:41:18 <MacRumors> Apple's site has been updated with details on today's announcements.

Jan 16 07:44:10 <MacRumors> Randy is done and Steve has wrapped it up. That's all folks. Thanks to Arn and Longofest for on-site keynote coverage and Knox and JSW for back-end support. Also a special thanks to MacHeist for

Jan 16 07:44:10 <MacRumors> fully supporting MacRumorsLive coverage.

**** ENDING LOGGING AT Wed Jan 16 07:44:23 2008

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